Digital Advertising Case Study
Masterpiece Smiles
By identifying our client’s goals and unique needs, we lay the foundation for the development of deeply thought-out strategies to consistently achieve the best results.
Services Provided
Digital Advertising Case Study
Masterpiece Smiles
By identifying our client’s goals and unique needs, we lay the foundation for the development of deeply thought-out strategies to consistently achieve the best results.
Services Provided
Results Driven
Masterpiece Smiles partnered with Liquid Media to jumpstart their overall digital advertising strategy, which included a new, modern website, branded videos and social media services, to name a few. We’ll let the numbers speak for themselves.
$1.2 Million Increase in Sales
Masterpiece Smiles has experienced a record-breaking boost in revenue since working with Liquid Media.
“Liquid Media has grown our business in areas we couldn’t have imagined. Since working together, we’ve been able to hire more doctors, see more patients (2,040 more, to be exact) and share our story in a way that resonates with our community.”
– Robert Baumann, D.D.S.
370% Increase in New Patients in one Month
Within one month of hiring Liquid Media, Masterpiece Smiles received an influx of new patients. And, that number continues to rise.
“Before our partnership began, we were averaging 25 new patients a month. At the end of the first month working with Liquid Media, we had 92 new patients. That’s huge!”
– Ashley Lanman, D.D.S.
Tripled Online Patient Referrals
Upon the execution of Liquid Media’s strategic digital strategy, Masterpiece Smiles experienced a drastic spike in patient referrals online.
“One of the biggest improvements we saw with Liquid Media from the start was an increase in referrals from Facebook and Google. We went from averaging 3-4 per month to now seeing a steady stream of 10-12!”
– Kristie B. Haller, D.D.S.
By the Numbers
A Look at Masterpiece Smiles’ Social Stats
Year after year, month after month, our team takes a deep dive into content performance and analytics to find new ways to achieve growth. From developing content our audience is searching for to curating posts with a track-record of high engagement, our team is laser-focused on long-term growth.
2021 Social MEDIa Performance:
Impressions
Engagements
Website Visits
%
Audience Growth
Video Views
Top Performing Posts: Video
It’s no secret video is a powerhouse on social media. By incorporating multiple forms of video into our content strategy for Masterpiece Smiles, we were able to reach and engage with an exponentially larger audience, tripling what a static image alone can do.
Cavity Laser
Impressions: 311,793
Engagements: 5,229
Post Link Clicks: 602
Other Post Clicks: 4,510
Sleep Dentistry
Impressions:214,283
Engagements: 3,383
Post Link Clicks: 635
Other Post Clicks: 2,721
2.1 Million Video Impressions
Liquid Media produced and deployed a number of key patient videos for Masterpiece Smiles that reached an outstanding number of viewers (2,124,828 and growing) on Facebook and Instagram since 2018.
“There’s no way we could’ve ever afforded to reach over two million people through traditional advertising. We’re so thankful to Liquid Media for showing us how to connect with our target audience at a reasonable price.”
– Robert Baumann, D.D.S.
How We Do It
WEBSITE DESIGN
– Created a modern, responsive website with the ability to schedule appointments online.
SOCIAL MEDIA
– Established a strong social media presence for Masterpiece Smiles on Instagram, Facebook and Google Business.
– Grew Masterpiece Smiles’ Facebook and Instagram presence by 230%.
VIDEOS (SOCIAL MEDIA)
– Produced a series of patient videos highlighting key services offered at Masterpiece Smiles, including the Cavity Laser and various sleep sedation options.
– Created unique videos tailored to different target audiences, including specific messaging for kids and parents, respectively.
– Received over 1.5 million impressions through the publication of these videos across social media.
REPUTATION MANAGEMENT
– Identified and implemented a reputation management system at Masterpiece Smiles for patients to easily share Facebook and Google reviews.
GOOGLE ADS
– Developed an integrated Google Ad campaign that incorporates Google Search, Google Maps, and retargeting.
About Masterpiece Smiles
Masterpiece Smiles is Oklahoma City’s premier choice in dentistry. Founded in 1978, Masterpiece Smiles has maintained a reputation as a trailblazer in the dental field, offering cutting-edge treatments like the Solea Cavity Laser, Zoom! Teeth Whitening, Invisalign and much more. In fact, they were the first dental practice in Oklahoma City to offer sleep sedation, setting a precedent for dental practices around the city. Most importantly, Masterpiece Smiles is dedicated to keeping their patients comfortable, happy and healthy, as evidenced by their calm, anxiety-free atmosphere, exquisite service and accommodating hours.
Like what you see?
We are a results-driven team that doesn’t stop until we deliver. If you want to grow your business or organization, let’s talk. We’d love to show you what we can do.
