Custom Design | E-Commerce | SEO
Bulltrained + Liquid Media
Pinning the Competition
Camp enrollment is soaring, private lessons are getting booked, and Bulltrained is attracting more elite athletes than ever before.
WHY?
“My site is better than anyone in the business.”
Sammie “The Bull” Henson
World Champion Wrestler and Coach
BullTrained Owner

Grappling with change
In 2009, Sammie “The Bull” Henson hired Liquid Media to build a state-of-the-art site for his Bulltrained business. But in the years since, Sammie’s business and needs evolved drastically. So had the digital world. He needed better navigation, mobile-friendly and responsive design, centralized payment and a renewed focus on training camps.
It was time for a website overhaul.

“When I decided to leave college coaching and commit to full-time business, I almost decided to go cheap. But there was no replacement for what Liquid Media could do. They were just amazing. It was so worth it.”
Sammie “The Bull” Henson
WORLD CHAMPION WRESTLER AND COACH
BULLTRAINED OWNER
Into the cage
We knew there was a lot to hammer out to get this new site just right, so Sammie and his team flew into Oklahoma City and devoted a full day to a design and architecture planning session with Liquid Media. We needed a solid grasp on what he had in mind if we were to bring his vision to fruition. The time spent together also helped us translate insider MMA terminology into something everyone could understand – especially parents of the young athletes who would be participating in the camp.
“The meeting was crucial and made the process go really fast.”
Ashley Pagonis
Wrestling Coach & Accountant, Bulltrained
Clinching the win
Before they knew it, Liquid Media had a new site launched and Sammie’s team saw immediate results. Parents loved it. Enrollment soared. Bulltrained’s whole operation was instantaneously streamlined and simplified.
“It’s beautiful. The graphics are awesome. It flows really well and is easy to navigate.”
Ashley Pagonis
WRESTLING COACH & ACCOUNTANT, BULLTRAINED
E-Commerce. Freestyle.
Among the game-changing features we hard-wired into Bulltrained’s new site is a full suite of e-commerce capabilities. Their team can now manage everything all in one place:
- Collect & monitor payments
- Track tuition
- Sell merchandise
- Create payment plans
- Create discount codes
- Sell event tickets

E-commerce puts everything in one, user-friendly dashboard.
“The way we receive centralized payment through the site is my absolute favorite part. It simplifies everything.”
Ashley Pagonis
WRESTLING COACH & ACCOUNTANT, BULLTRAINED


“When you find people with the same work ethic as you, you can’t beat that. I feel like I can call Liquid Media anytime with any situation. That’s huge.”
Sammie “The Bull” Henson
WORLD CHAMPION WRESTLER AND COACH
BULLTRAINED OWNER