Design | Website Development | Social Media
Putting a Roofing Company Back on Top
Refreshing Red River Roofing Digital – and Real Life – Presence
Red River Roofing has been repairing and replacing roofs in the Oklahoma City Metro for more than twenty years. That’s a strong track record. But unfortunately, their branding and online presence hadn’t evolved much in those twenty years. So Liquid Media partnered with this Edmond-based firm to bring their brand, website and engagement capabilities up to speed.
Cleaning House
Like many service-provider websites, Red River’s website had grown organically alongside the business. As the company added services like siding, windows, doors and more, new sections, backrooms and confusing passageways were added to the sites. Many pages were hard to find. Others were nearly endless scrolls. On top of that, a few of Red River’s related brands had their own, separately branded sites.
It was time for a massive reorganization – not only for the website, but the brand itself.
A Branded House
Red River’s brand was stretched across several entities – Red River Roofing itself, as well as their window arm: MaxView Windows, and their siding department: WallMax Siding. We saw this as an opportunity to consolidate this house of brands into one “branded house,” allowing Red River’s reputation to benefit its window and siding operations while avoiding brand dilution and customer confusion. We set to work redesigning their logo, combining the disjointed branches of the company into one clear entity and creating concepts for their overall brand position – one of longevity, strength and unwavering attention to detail.
Website Redesign & Optimization
Meanwhile, we took Red River’s sprawling, interwoven site – and all its well-intentioned but difficult to digest content – and reimagined it from the perspective of a visitor. It was packed with information, diagrams, PDFs, blogs, links and everything else under the sun to help home and business owners understand the importance of quality roofing, but it had also become difficult to navigate, and lacked an enticing call-to-action to help new customers engage.
We undertook a massive reorganization and simplification of the content, created a shorter URL, brought the MaxView Windows and WallMax Siding under the Red River umbrella, re-wrote every last page with search engine optimization in mind, and launched an impressive new site in a matter of months after our very first meeting with Red River.
Video & Photography
To really sell Red River Roofing’s commitment to excellence, we partnered to create a full suite of video materials, custom photography and TV spots. Compelling custom video and photography make all the difference on a website, the difference between a stale, forgettable site full of bland stock photography – and one that feels like a legitimate, trustworthy, local and professional partner.
Vertigo-Inducing Results
Our efforts began to drive staggering results. The kind of vast increases that make you want to be harnessed in – or at least have something to hold onto. If you’re afraid of heights, be warned.
Social Media Management
In tandem with the brand refresh and website redesign, we were able to outperform Red River’s entire 2021 social results in a single quarter of 2022. Through October of 2022, we kept that incredible performance trajectory running strong.
Results
as compared to previous agency
3,997,502 Impressions
up 380%
58,280 Engagements
up 319%
209,299 Video Views
up 1256%
Potential Leads & Inbound Messages
up 482%
Google Ads
The combination of search engine-optimized content and streamlined Google Ad paid search resulted in clicks shooting up 104% and conversions rocketing by more than 150% – while the cost for those conversions was reduced by more than 50%.
Clicks Up
%
Conversions Up
%
Costs Per Conversion Down
%
Ready to see results like these?
We’re ready to help you get on the road to your own victory story. Let’s talk about what Liquid Media can do for your web presence.
