Creative Strategy
Uncovering a Brand’s Potential
Creative Strategy development is all about discovering and formulating a brand’s personality. Just like people, all brands have one. Just like people, they aren’t all attractive or likable. Yet many brands pay little attention to the personality that has evolved alongside their organization. It’s often hardest for leadership to see – because they’re simply too close to it. However, a consistent, cohesive, unifying brand position is crucial to effective market awareness and recognition of your brand.
Liquid Media has partnered with all kinds of organizations and businesses to help them see how their brand stands today – and all it could be with a little effort and attention.
Just Who Is Your Brand?
What is its style? Is it well-liked? How does it speak? Who is listening? How can we speak clearer and more persuasively – to the right people?
Liquid Media’s creative strategy development process is designed to answer these questions – and many more.
Phase I: Discovery
Deep Dive with you and your team
Identify strengths
Delineate differentiators
Gather tonal cues
Segment & empathize with audiences
Pick up on brand voice
Nail down goals, challenges & obstacles
If necessary, meet with clients, customers and other stakeholders
Phase II:
Fermentation
Phase III:
Expansion
Phase 2’s crystallized insights help determine the functional and operational aspects we will expand on in Phase 3. They also provide a sniff test to cull ideas. We use these insights to develop key points of the Creative Strategy itself.
Taglines
Execution Concepts
Tone of Voice
Personality Characteristics
Audience Segmentation
Copy Platform(s) per Audience
Media Recommendations
Phase IV:
Presentation
The moment of truth. We present our findings, ideas and Creative Strategy back to you. We typically explore a few different options, much like trying on a few different outfits to see which feels just right.
Phase V:
Execution
- Logo
- Social Media
- Video
- Photography
- Web Design
- Google Ads
- Television
- Print Collateral
The result is a cohesive, effective brand position everyone can agree on.
When brand leadership can agree about who they are, what they represent, who they’re speaking to and what the goals are, this results in a brand your clients, customers and competitors recognize and understand.
It becomes a brand with impact, strength and meaning.
The Ultimate Brand Toolbox
While Liquid Media is eager to help with brand strategy you can also trust us to utilize many other insights and methods to drive customers to you.
Web
Custom Design
Results-Driven Architecture
Search Engine Optimization
No Sticky Contracts
Design
Brand Identity Development
Logo Design
Collateral
Online & Print Design
Video
Scripting to 4K Video
Social Media to Documentaries
TV Spots to Corporate Videos
Custom Graphics
Social Media
Strategy & Management
Growth & Engagement
Custom Photo & Video Content
Influencer & Reputation Management
Our Clients Have Spoken
5.0
★★★★★
68 Google Reviews
"A Critical Part of Our Success!"
"Professional Creative & Fun!"
"Social Media Experts!"
Let Us Tell Your Story
