Google Ads
Paid Search Should Be Easy. But It isn’t.
As an effective way to get customers in the door of your site, managing Google Ads should be simple. Sadly, that’s not the case. But Liquid Media’s team has been making Google work in our client’s favor since the dawn of paid search ads.
We Worry About It So You Don’t Have To
How Google Ads Work
It may surprise you.
25+ Years of Expertise
Google-certified individuals.
Transparent Management Rates
Starting at $2k per month.
Swadley’s
Bar-B-Q
Last 30 Days Compared to Prior Agency
16,178
Impressions
(Up 626%)
5,981
Clicks
(Up 840%)
172
Phone Calls
(Up 2270%)
$0.33
Cost per Click
(Down 62%)
37%
Click Thru Rate
Understanding Google Ads
The Method Behind the Madness
With traditional advertising, you pay to be in front of people – whether on an outdoor board, a TV commercial or a Facebook ad. We call these “impressions.”
Traditional impressions are worth your investment because they are great branding for your business. However, they should also drive an action: Making the call. Visiting the store. Purchasing the goods. But knowing when and if they do that job can be tricky.
Google Ads Are a Different Story
With Google Ads, you don’t pay for impressions. The impressions are free. Instead, you invest in buying clicks.
Money only comes out of your budget when a prospective customer clicks your ad, lands on your website, and gives you their full attention. You aren’t buying ad space – you’re buying actual interest from real customers.
The signage is free. Your budget is used to get customers through the door.
We’ll help you decide what it’s worth to get a customer into your site. The higher your bid, the better the chances, but you don’t want to spend your whole budget on a few leads. We’ll strike the right balance to get the right customers through the door – and into your site – at the right price to maximize your budget. Impressions are great, but actual clicks are more likely to return actual results.
Masterpiece Smiles
Last 30 Days Compared to Prior Agency
23,442
Impressions
(Up 883%)
245
Clicks
(Up 2,442%)
35
Phone Calls
(Up 3,400%)
$5.62
Cost per Click
(Down 63%)
17%
Click Thru Rate
5.0
74 Google Reviews
