Increased Sales Through Marketing
TLC Garden Centers Case Study
Behind every decision we make, every campaign we create and every video we produce, there is a cohesive, results-driven strategy. Like a well-oiled machine, Liquid Media® works in alignment across our departments to produce impressive results for our clients.
Services Provided
Increased Sales Through Marketing
TLC Garden Centers Case Study
Behind every decision we make, every campaign we create and every video we produce, there is a cohesive, results-driven strategy. Like a well-oiled machine, Liquid Media® works in alignment across our departments to produce impressive results for our clients.
Services Provided
Results Driven
Liquid Media began working with TLC Garden Centers in 2012 to provide social media management, graphic and website design, video production, strategy and media buying services. We’ll let the numbers speak for themselves.
$15.6 Million Increase in Same-Store Sales
TLC has experienced the highest grossing years in the company’s history since hiring Liquid Media.
“When you’re doing $7 million per year as a small nursery and you increase business by 223% to $22.6 million in same-store sales, it’s really saying something. Liquid Media is a vital, strategic member of our team.”
– Frank McDonald, Owner
25% Increase in Annual Moonlight Madness Sales
TLC’s Annual Moonlight Madness sale experienced historic, record-breaking sales after Liquid Media assumed management of TLC’s social media accounts.
“Liquid Media’s strategic approach to our Moonlight Madness sale was not only impressive, it actually worked. In just two weeks, with the same inventory as the year prior, we increased our sales by 25%.”
– Bob Gerdes, Owner
37,000+ Increase in Organic Social Media Followers
In just over three years, Liquid Media increased TLC Garden’s Center’s social media network by over 37,000 individual followers using custom photography, creative marketing campaigns, and organic growth tactics.
“The people who follow us on social media are incredibly important to our garden center. Not only has Liquid Media tapped into a wonderful customer base for us, they also engage with them daily – answering gardening questions, checking inventory, and just making sure they’re treated like an extension of our family. You can’t put a price on that.”
– Frank McDonald, Owner
By the Numbers
A Look at TLC’s Social Stats
Year after year, month after month, our team takes a deep dive into content performance and analytics to find new ways to achieve growth. From developing content our audience is searching for to curating posts with a track-record of high engagement, our team is laser-focused on long-term growth.
Social Media Performance Since 2019:
37.1 Million Social Media Impressions
Through Liquid Media’s strategic content planning, execution and engagement, TLC reached an impressive number of customers on social media since 2019.
Impressions
Engagements
Video Views
Website Visits
“Statistics mean nothing unless you’re actually moving the needle. Liquid Media is making that happen for us.”
– Frank McDonald, Owner
Top Performing Posts: Video
It’s no secret video is a powerhouse on social media. By incorporating multiple forms of video into our content strategy for TLC Garden Centers, we were able to reach an exponentially larger audience, tripling what a static image alone can do.
Ask TLCVideo Series
Video Series Views: 604,600+
Greenhouse Video Series
Video Series Views: 2,116,500+
TLCSpring is Here!
Lifetime Video Views: 98,200+
In 2021, we released two new video series, titled “TLC Tips“ and “Yard Smart” to answer common lawn and garden questions and provide realistic solutions in realtime. We also utilized video promotions to highlight the Annual Moonlight Madness sale, and a one-day fundraiser called “Plant it Pink.”
TLC Tips: Are Your Shrubs Dead?
Impressions: 107,659
Plant It Pink
Impressions: 135,458
Moonlight Madness Sale
Impressions: 103,632
42% Increase in Google & Facebook Reviews
Reviews have the power to influence consumer decisions and strengthen a company’s credibility. Within a few short months, Liquid Media garnered an impressive number of 5-star reviews and recommendations for TLC. That’s far more than all other competitors in the same market.
“Reputation management is something Liquid Media does extremely well. It goes to show how much time and effort they put into building relationships with our customers online. To see a 42% increase in reviews in the first year is just amazing.”
– Frank McDonald, Owner
How We Do It
SOCIAL MEDIA
– Grew TLC’s Facebook presence to 37,000+ followers.
– Established a strong social media gardening community on Instagram, Google Business and Twitter.
– Developed a cohesive and consistent social media schedule.
VIDEOS
– Produced a series of promotional and educational videos tailored to TLC’s core audience that have reached 8.4 million+ people to date online and through social media channels.
EMAIL MARKETING
– Grew TLC’s email subscribers to over 30,700+ through bi-weekly newsletters and promotions.
REPUTATION MANAGEMENT
– Earned a 29% increase in 5-star reviews in first seven days of management.
About TLC
TLC is Oklahoma’s largest independent greenhouse, nursery and horticulture operation, with over 20 acres and two storefront locations. They are committed to providing depending service and advice from knowledgeable horticulture professionals. Since 1996, TLC Garden Centers has been named a “Top 100 Garden Center” by Nursery Retailer Magazine. This national listing recognized independent garden centers for their excellence in product selection, gross sales and overall quality. TLC’s mission is simple: Bring plants and people together in a positive environment in order to create a more beautiful world.
Like what you see?
We are a results-driven team that doesn’t stop until we deliver. If you want to grow your business or organization, let’s talk. We’d love to show you what we can do.
