Increased Sales Through Marketing

TLC Garden Centers Case Study

Behind every decision we make, every campaign we create and every video we produce, there is a cohesive, results-driven strategy. Like a well-oiled machine, Liquid Media® works in alignment across our departments to produce impressive results for our clients.

Services Provided

Web

Increased Sales Through Marketing

TLC Garden Centers Case Study

Behind every decision we make, every campaign we create and every video we produce, there is a cohesive, results-driven strategy. Like a well-oiled machine, Liquid Media® works in alignment across our departments to produce impressive results for our clients.

Services Provided

Results Driven

Liquid Media began working with TLC Garden Centers in 2012 to provide social media management, graphic and website design, video production, strategy and media buying services. We’ll let the numbers speak for themselves.

50% Increased Sales Through Marketing | Liquid Media

$15.6 Million Increase in Same-Store Sales

TLC has experienced the highest grossing years in the company’s history since hiring Liquid Media.

50% Increase in Same-Store Sales | Liquid Media Marketing Firm

“When you’re doing $7 million per year as a small nursery and you increase business by 223% to $22.6 million in same-store sales, it’s really saying something. Liquid Media is a vital, strategic member of our team.”
– Frank McDonald, Owner

25% Increased Sales Through Marketing | Liquid Media

25% Increase in Annual Moonlight Madness Sales

TLC’s Annual Moonlight Madness sale experienced historic, record-breaking sales after Liquid Media assumed management of TLC’s social media accounts.

TLC Garden Centers Case Study | Liquid Media Advertising Agency

“Liquid Media’s strategic approach to our Moonlight Madness sale was not only impressive, it actually worked. In just two weeks, with the same inventory as the year prior, we increased our sales by 25%.”
– Bob Gerdes, Owner

30,000+ Increase in Organic Social Media Followers

30,000+ Increase in Organic Social Media Followers

In just over two years, Liquid Media increased TLC Garden’s Center’s social media network by over 30,000 individual followers using custom photography, creative marketing campaigns, and organic growth tactics.

50% Increase in Same-Store Sales | Liquid Media Marketing Firm

“The people who follow us on social media are incredibly important to our garden center. Not only has Liquid Media tapped into a wonderful customer base for us, they also engage with them daily – answering gardening questions, checking inventory, and just making sure they’re treated like an extension of our family. You can’t put a price on that.”
– Frank McDonald, Owner

By the Numbers

A Look at TLC’s Social Stats

Year after year, month after month, our team takes a deep dive into content performance and analytics to find new ways to achieve growth. From developing content our audience is searching for to curating posts with a track-record of high engagement, our team is laser-focused on long-term growth.

Social Media Performance Since 2019:
Increased Sales Through Social Media Marketing | Liquid Media

37.1 Million Social Media Impressions

Through Liquid Media’s strategic content planning, execution and engagement, TLC reached an impressive number of customers on social media since 2019.

Impressions

Engagements

Video Views

Website Visits

“Statistics mean nothing unless you’re actually moving the needle. Liquid Media is making that happen for us.”
– Frank McDonald, Owner

Top Performing Posts: Video

It’s no secret video is a powerhouse on social media. By incorporating multiple forms of video into our content strategy for TLC Garden Centers, we were able to reach an exponentially larger audience, tripling what a static image alone can do. 

Ask TLC
Video Series

Video Series Views: 604,600+

Greenhouse Video Series

Video Series Views: 2,116,500+

TLC
Spring is Here!

Lifetime Video Views: 98,200+

In 2021, we released two new video series, titled “TLC Tips“ and “Yard Smart” to answer common lawn and garden questions and provide realistic solutions in realtime. We also utilized video promotions to highlight the Annual Moonlight Madness sale, and a one-day fundraiser called “Plant it Pink.” 

TLC Tips: Are Your Shrubs Dead?

Impressions: 107,659

Plant It Pink

Impressions: 135,458

Moonlight Madness Sale

Impressions: 103,632

Increased Reviews on Facebook and Google | Liquid Media

29% Increase in Google & Facebook Reviews

Reviews have the power to influence consumer decisions and strengthen a company’s credibility. Within a few short months, Liquid Media garnered an impressive number of 5-star reviews and recommendations for TLC. That’s far more than all other competitors in the same market.

“Reputation management is something Liquid Media does extremely well. It goes to show how much time and effort they put into building relationships with our customers online. To see a 29% increase in reviews in three months is just amazing.”
– Frank McDonald, Owner

How We Do It

SOCIAL MEDIA

– Grew TLC’s Facebook presence to 37,000+ followers.

– Established a strong social media gardening community on Instagram, Google Business and Twitter.

– Developed a cohesive and consistent social media schedule.

VIDEOS

– Produced a series of promotional and educational videos tailored to TLC’s core audience that have reached 8.4 million+ people to date online and through social media channels.

EMAIL MARKETING

– Grew TLC’s email subscribers to over 30,700+ through bi-weekly newsletters and promotions.

REPUTATION MANAGEMENT

– Earned a 29% increase in 5-star reviews in first seven days of management.

About TLC

TLC is Oklahoma’s largest independent greenhouse, nursery and horticulture operation, with over 20 acres and two storefront locations. They are committed to providing depending service and advice from knowledgeable horticulture professionals. Since 1996, TLC Garden Centers has been named a “Top 100 Garden Center” by Nursery Retailer Magazine. This national listing recognized independent garden centers for their excellence in product selection, gross sales and overall quality. TLC’s mission is simple: Bring plants and people together in a positive environment in order to create a more beautiful world.

Like what you see?

We are a results-driven team that doesn’t stop until we deliver. If you want to grow your business or organization, let’s talk. We’d love to show you what we can do.

Let’s talk