Red River Roofing, Siding & Windows
Outperforming an entire year of stats – in a single quarter.
How did we do it?
Design
When we first began working with Red River Roofing in March of 2022, Red River had been installing and repairing roofs, windows, doors and more for over 20 years. However, their brand appearance also showed those 20 years. It was due for an update.
Logo Redesign
Red River’s brand was stretched across several entities, each with its own brand identity. We saw this as an opportunity to consolidate this house of brands into one “branded house,” allowing Red River’s reputation to benefit its window and siding operations – while avoiding brand dilution and customer confusion. We set to work redesigning their logo, combining the disjointed branches of the company into one clear entity, and creating concepts for their overall brand position – one of longevity, strength and unwavering attention to detail.
Collateral
With a brand refresh and logo redesign, re-working collateral is inevitable. Having these materials in hand during the new brand launch is crucial for a company that uses many collateral pieces as part of its daily operations – from vehicle wraps and folders to flyers and yard signs. Liquid Media put all hands on deck to redesign and deliver every last piece of collateral.
Bring Your Brand Up to Speed – in a Way That Feels True to Who You Are
Television
In our meetings with Red River, it became clear that their attention to detail, unparalleled training and certification, and tireless insistence on doing every job right were their strongest differentiators from the competition – competition that often prioritizes expediency and profits over everything else.
Since our audience was primarily families, we created a campaign featuring a young Red River technician in the making: Reed.
If anything comes across in these spots, it’s that while this kid may be a tad incorrigible, he sure knows his stuff – just like Red River.
Check Out More Video Samples and Learn
How We Work
Website Development
When we took the reins on Red River’s site, it was a sprawling, interwoven web with dozens upon dozens of pages.
All this content was well-intentioned. It was packed with information, diagrams, PDFs, blogs, links, and everything else under the sun that might help a home or business owner understand the importance of quality roofing – but it had also become difficult to navigate and lacked an enticing call-to-action to help get new customers engaged.
See Our Website Pricing
3.9M
Impressions
We increased impressions by 380% compared to the previous agency.
58K
Engagements
Of those impressions, we increased engagement by 319%.
209K
Video Views
Video is king, and with our new line of videos, we ratcheted up views by 1256%.
482%
Increase in Leads & Inbound Messages
All of this results in real, actionable leads.
We all know that social media is one of the most important, time-sensitive places to engage with customers, change minds and maintain your brand. For Red River, we handled customer engagement and reputation management, posted five times per week and reported analytics to the client regularly. It’s a lot of work, but it has certainly paid off.
Red River backed our strong results with a 165% increase in ad budget. Since Liquid Media doesn’t take social media commissions, we turned that into a massive return on investment.
See Our Social Media Pricing
Photography
A photo is worth a thousand words – but a professionally shot, custom photo is worth far more still.
Google Ads
Part of our website design and development efforts with Red River included not only search engine optimization, but paid search through Google Ads to help bring Red River to the top of search results.
The combination of search engine-optimized content and streamlined paid search through Google Ads led to staggering results.
104%
increase in Clicks
151%
increase in Conversions
55%
decrease in Cost per Conversion
See our Google Ads pricing
About Red River Roofing, Siding and Windows
In business right here in Oklahoma since 1999, Red River Roofing provides replacement and repairs for roofing, siding, windows and more.
Red River believes ultimate, long-term success comes from installing products that outlast the rest – and doing it right the first time. This has led to happy customers and customers who tell their friends, family and neighbors about their positive experience.
Our Clients Have Spoken
5.0
★★★★★
68 Google Reviews
"A Critical Part of Our Success!"
"Professional Creative & Fun!"
"Social Media Experts!"
Let Us Tell Your Story
