Triad Eye Institute
Partners through rebranding and major expansion.
The Bottom Line
In the ten years Liquid Media and Triad have worked together, they’ve seen more than 4X income growth.
418%
Sales Increase
9
New Locations
3x
New Doctors
2x
Increase in Lasik Surgeries
“Without Liquid Media, we wouldn’t be in this position.”
Jennifer Anderson, Triad Executive Director
How did we do it?
Strategy
One of the first things to tackle when Liquid Media started with this client was simplifying their name: Triad Eye Medical Clinic and Cataract Institute.
Since they offered much more than cataract surgery, like LASIK, oculoplastics, glaucoma treatment and more, we arrived at a short and sweet – but all-encompassing – name: Triad Eye Institute.
Also, like many small businesses, when Liquid Media first met with Triad Eye Medical Clinic and Cataract Institute, they were tackling marketing all on their own. We dove deep, learning about their business model and the competitive marketplace.
Demographic Intelligence
As a specialized ophthalmological practice with ambulatory surgery centers, we had a number of audiences to reach, engage and persuade:
1. Prospective LASIK Candidates
This group tends to be younger, between age 21 and 40, with the means to opt-in to this elective surgery.
2. Cataract & Glaucoma Patients
This group tends to be at the other end of the spectrum – people over age 50 needing corrective surgery.
3. Referring Physicians
Cultivating and maintaining relationships with hundreds of optometrists and other referring specialists has been just as crucial as reaching patients.
“Liquid Media has been instrumental in guiding us in allocating our marketing budget for maximum returns – never for lining their own pockets.”
Jennifer Anderson, Triad Executive Director
Logo & Collateral Design
Triad’s new name called for a new logo, one with a modern, memorable edge.
Bring Your Brand up to Speed – in a Way that Feels True to Who You Are
Website Development
We completely re-tooled, re-wrote and reimagined Triad’s website from the ground up to make it intuitive, educational and persuasive for users as well as useful for Triad staff on the back end. In the ten-plus years since we gave it yet another refresh to keep it on the cutting edge.
See Our Website Design Pricing
Television
Liquid Media entered into strategic partnerships with athletic celebrities and other on-air influencers, offering them corrective ophthalmological surgeries and then letting them tell the story of their miraculous vision changes.
Our series of TV and radio campaigns for Triad keeps their brand in complete focus for northeast Oklahoma – and keeps them top-of-mind for patients and referrers alike.
Check Out More Samples of Videos and Learn How We Work
Social Media Management
Always a critical part of maintaining brand awareness and leadership, we assisted Triad Eye Institute with every part of their online presence, including digital ads and social media management.
See Our Social Media Pricing
About Triad Eye Institute
Triad Eye Institute is an ambulatory surgical center and eye clinic specializing in laser vision correction, cataract removal and treatment of other ocular diseases.
When Liquid Media began working with Triad, they had only one location. In the decade-plus since we’ve not only helped this ophthalmological multispecialty clinic with nearly every marketing situation under the sun while watching their business bloom to ten locations across Eastern Oklahoma, but we’ve also become an integral part of their team.
“We don’t consider Liquid Media to be third-party, they’re more like part of our team, a staff member.”
Jennifer Anderson, Triad Executive Director
Our Clients Have Spoken
5.0
★★★★★
68 Google Reviews
"A Critical Part of Our Success!"
"Professional Creative & Fun!"
"Social Media Experts!"
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