Swadley’s BBQ + Liquid Media
Breaking records
29%+
YEAR-OVER-YEAR SALES INCREASE
“We hired Liquid Media and then had a record-breaking year.”
Highest sales & profits ever
Multiple record-breaking weeks in a row
Best two weeks back to back ever
How We Smoked the Competition
Website Reimagining
When we first began working together, Swadley’s web presence was splintered, with different sites for restaurants, catering, and their emergency response arm, S.E.R.T. And none of it celebrated their tireless dedication to craft-smoked BBQ.
Being BBQ lovers ourselves, we were plenty eager to get to know the Swadley’s family – and their recipes – well.
Much like the Swadley family, Swadley’s digital presence was humble and modest. It didn’t brag about what made their Oklahoma hickory-smoked deliciousness better than everyone else.
This was our challenge – reinventing Swadley’s website to detail and celebrate the devotion the entire family has to filling your family’s table with irresistible southern fare – served up with traditional southern hospitality to match.
To that end, the site features shots of smokers, tender brisket being sliced, and entire section detailing the process, meats and sides that make Swadley’s a big cut above the rest, along with a copy platform that celebrates the accomplishment of replicable smokehouse authenticity.
The site features shots of smokers, tender brisket being sliced, and entire section detailing the process, meats and sides that make Swadley’s a big cut above the rest, along with a copy platform that celebrates the accomplishment of replicable smokehouse authenticity.
“Liquid Media was a true partner in revitalizing our website. They made it pain-free and fun.”
Koltan Swadley, VP of Operations
See Our Website Pricing
(Very) Social Media
All our work on reimagining how Swadley’s online presence could better tell their story wouldn’t mean much if no one saw it, so our social media team set to work deliciously bringing that narrative into the social realm.
It was clear that nobody knew Swadley’s culture and culinary creations like the Swadleys family themselves. So, instead of attempting to mandate content to Swadley’s, we teamed up to pair their intimate smokehouse knowledge with our social savvy. Our social efforts have been a partnership ever since. We offer our insights on overall direction, editing and tone – but we trust Swadley’s to best tell their own story. And do they ever tell it!
“None of the agencies we worked with before gave me a peek behind the social media curtain like this. The reporting and monthly campaign feedback is amazing.”
September 2023 – AUGUST 2024
4.7 M
Impressions
65%
Instagram Audience Growth
167.6 K
VIDEO VIEWS
1-Year Social Performance
VS PREVIOUS AGENCY
38.4%
Impressions Increase
28.2%
Engagement Increase
853%
Link Click Increase
See Our Social Media Pricing
Custom Photography
We could spend days writing flowery descriptions of honey-basted racks of ribs, smoky-sweet burnt ends and crispy fried okra, but the truth is this: nothing does the job of conveying how delicious Swadley’s offerings are like professional photography.
We dedicated many hours to capturing every step in the process, every smiling face and every mouthwatering shot of finished products. The results speak for themselves. We dare you to peruse these shots without getting hungry.
The Results
“It’s been our biggest year ever – the kind of results that really stick to your ribs, you know?”
Now, since we have to admit that we didn’t smoke a single rib, bus a table or train a new smoker, we can’t claim full credit for Swadley’s astounding success since we took over their account. As Swadley’s VP of Operations Koltan Swadley explained, it was a team effort, including strong store leadership, incredible food, culture shifts and strategic price adjustments.
However, you have to admit the skyrocketing numbers do coincide nicely with our partnership. Plus, we just love seeing clients succeed. It’s one thing to witness a record-breaking week, but when the next week breaks that record? Now that’s the good stuff!
Our Clients Have Spoken
5.0
★★★★★
68 Google Reviews
"A Critical Part of Our Success!"
"Professional, Creative & Fun!"
"Social Media Experts!"
Let Us Tell Your Story
